Blog #105 Do I Pass on Meeting a New Prospect vs. The Well You KnowsBy First ApproachDecember 12, 20240 comments#businessdevelopment #coldcalling #prospecting #B2Bnetworking #B2Bbusinessdevelopment Most any sales professional understands the necessity of finding new business. It's of little matter what you're selling, be it a complex technology solution or envelopes to stuff, the quest to find new buyers for your product or service is forever thus. Perhaps one of the ...Read more...
Blog #102 Talking to clients on the phone? STOP!!!!By First ApproachMay 4, 20200 comments#Prospecting #Businessdevelopment #Coldcalling #Salesenablement #Coldcalling How odd, a B2B sales coach advocating for the end of phone calls… or so it would seem?We are, like it or not, in the new age of the Covid reality. Although “change” is still in it’s infancy for all intent and purposes, the world of business has absolutely changed, and will remain ...Read more...
Blog #98 The Difference Between Finding New Business and Creating New BusinessBy First ApproachMarch 19, 20191 comments#Prospecting #Businessdevelopment #Coldcalling Much has been written about various sales methodologies over the years. Spin (not to spin?), Consultative selling, Relationship selling, Solutions selling, or Value selling to name just a few. What most of these concepts have in common is that they all strive to find a clients ...Read more...
Blog #97 Staying Top Of MindBy First ApproachFebruary 22, 20190 comments#Prospecting #Businessdevelopment #Coldcalling Wikipedia defines top of mind awareness as follows; "Top of mind awareness is a brand or specific product coming first in customers' minds when thinking of a particular industry." There are numerous other definitions but the basic concept is simple. Being the first thing, or ...Read more...